Trade shows play a significant role in a company’s growth. It offers a chance to showcase their products, services and also helps in building contact with the clients. In order to get the most out of trade shows, it’s essential that you add Social Media to your marketing campaign. Social media can play a key role in attracting visitors to the trade show booths. Now let’s look at how Social Media can be implemented in Tradeshow Marketing.
#1.Pre-show Online Promotion of Giveaway Products
It’s significant to have a strategic and effective event promotion in place. Make use of the online platforms like Twitter, Facebook, LinkedIn and Company blog to reach out to the masses. Tell your followers about the exciting promotional tradeshow giveaways which will be up for grab at the trade show. Post pictures of the products. Also publish your pre-show videos to draw maximum attention to the products and services on display. Let them know why your company is better than the rest of the companies on the trade show floor. This will not only attract the existing customers but also bring in new prospective customers to your booth.
#2.Give Live Updates from Tradeshow Booth
Posting live updates of the event from the floor will help your followers to keep a check on how the company is fairing at the trade show.
#3.Conduct Contest
Invite followers to your booth by giving them Quick Response code for the lucky winner contests. The visitors who drop in will have to sign up for the contest by providing their contact information. The obvious benefit of this technique is that by the end of the show, you will have a book full of contact information which can be used to contact these potential clients in the days to come. You can use this information to mail them details of your exciting products in the future.
#4.Have Interactive Conversations
Hold friendly discussions with the followers. Have frequent interactions with them. Talk with them about the upcoming show; ask for their trade show giveaway ideas. Make them feel at ease through the conversations. This will certainly give them a liking for your company and make them to drop into your booth.
#5.Post-show Interaction with the followers
Once the show is over, write about the event's highlights on your social platforms. Hold discussion with followers. Ask them what they liked about the tradeshow. It’s always good to conduct review on how the trade show went for the company. This will help in evaluating the business’s success rate and help to plan better for the exhibitions that follow.
Social media can be the ‘X’ factor which distinguishes your company from the rest. If used wisely, it will help your company rise to the next level. Good Luck for your next event!
About Promo Direct
Promo Direct is one of the leading promotional products distributors in the USA with thousands of satisfied customers. The company offers branded and top promotional tradeshow giveaways at value prices and offers.
